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‘Compelled by stories.’ A marketing expert’s tips for promoting COVID-19 vaccination

www.sciencemag.org

Warren CornwallScience’s COVID-19 reporting is supported by the Pulitzer Center and the Heising-Simons Foundation.As an expert in marketing, Stacy Wood has studied how people respond to everything from online shopping to reality TV.

Now, the professor at North Carolina State University’s business school has turned to COVID-19, co-authoring a paper on 6 January in The New England Journal of Medicine that uses marketing theory to explain how to persuade people to get vaccinated.Wood recently spoke to ScienceInsider about her work.

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