FILE - Cans of diet cola Tab brand soft drink produced by the Coca-Cola Company are displayed at a supermarket. LOS ANGELES - Tab diet soda is heading the way of Crystal Pepsi and Jolt cola.The Coca-Cola Company announced on Friday that it will retire Tab and other “underperforming products” by the end of the year.Tab was Coke’s first diet soda when it was released in 1963, using saccharine as an alternative sweetener.
The brand was popular for decades, but declined amid competition from other diet sodas, including others made by Coca-Cola, such as Diet Coke.The company has been slowly pulling back on Tab’s production for years.