TAHLEQUAH, Okla. - It is time for Jeep to stop using the Cherokee Nation’s name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said.Chief Chuck Hoskin, Jr.
said in a statement first reported by Car & Driver magazine that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products."I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car," Hoskin said.Kristin Starnes, a spokeswoman for Jeep’s parent company, Amsterdam-based Stellantis, said in a statement that the vehicle name was carefully selected "and nurtured over the years to honor and celebrate Native.