₹15 crore for setting up 100 cloud units in our cinemas and two more Central Commissaries," Bhasi said in a statement.To be sure, dealing with zero revenues and fixed staff salaries and maintenance charges is a challenge for players in the film exhibition business.“It’s a good way to utilise your manpower and resources when you have costs to bear and no clarity on when theatres will reopen but see that food delivery is permitted across," film trade and exhibition expert Girish Johar pointed out.Cloud kitchens are gaining popularity in India as the future of restaurants remains uncertain amid the covid-19 pandemic.More restaurant brands are venturing into cloud kitchens as they seek to diversify revenue streams at a time when footfalls in.