Women-owned businesses hardest hit during coronavirus pandemic, study finds “It feels like I’m drowning and there’s no one to offload anything to,” said Munday, the founder and CEO of The Workaround and a single mom.She’s not alone.
New research offers data to support what many have noticed: Businesses owned by women have been hardest hit by the pandemic.A study by FreshBooks said women-owned businesses across all industries are taking nearly twice as long to recover from the financial setbacks brought on by COVID-19 compared with businesses owned by men.Even industries that are normally women-dominant are now seeing male-owned businesses recovering significantly faster, while self-employed women in industries that rebounded quickly are.