So, here we go again. For the second time in less than six months, the country is anxiously looking towards reopening the economy and society.
And once again, the decision-making will boil down to balancing public health with the health of the economy. Yet, although the Government has been through this all once before, businesses are once again not happy with how it is all being handled.
The difference this time, of course, is that the lucrative Christmas market is in play. For many retailers and firms in other sectors like hospitality, the festive season can account for up to 50% of their annual revenues and if they are lucky, their profits.