₹5 crore- ₹5.5 crore a day to endorse a wide variety of brands, such as Puma, Boost and Manyavar ethnic clothing. Alia Bhatt's popularity is steadily rising among brands as she charges ₹1 crore- ₹2 crore a day for promoting Frooti, Garnier, Vicco toothpaste and Lay's, among others.For the top 10-20 second tier celebrities, such as MS Dhoni, Rohit Sharma, Hrithik Roshan and Kangana Ranaut, 25% marketers felt the fees should come down by 20-30%; 14% marketers felt it should come down by 30-40%, while 12% marketers felt the reduction should be in the 40-50% range.Even in the current contracts in force, 65% marketers felt that the celebrity should reduce fee by a significant amount.