Also Read | Why Kerala may not swing this time round“Everyone is in two minds right now whether to go ahead with releases or not.
It’s a really tricky situation considering the government is mulling a lockdown and if that happens, all marketing and publicity will be a waste of resources that nobody wants," said a trade analyst who did not wish to be named, explaining why promotional activities haven’t begun yet.On Thursday, the Multiplex Association of India (MAI) had written to Maharashtra chief minister Uddhav Thackeray in regard to recent news on the possibility of a second lockdown in the state, emphasising that, if implemented, this is going to negatively impact the cinema, retail and shopping industries.