RELATED: SoCal shoppers brave lines at Citadel Outlets amid pandemicOne reason for the big numbers is that people are shopping online for things such as groceries and alcohol that they bought in stores before the pandemic, Adobe said.
As for more traditional gifts, Hot Wheels cars, Lego sets, Apple AirPods, Samsung televisions and video games are among the biggest sellers.RELATED: How Black Friday and holiday shopping have changed for 2020AdvertisementBig retailers such as Walmart and Target benefited from the surge, but small retailers did as well, Adobe said.