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Behind the counter: Taking a look at Monkland Avenue’s Sparkles shop

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globalnews.ca

Coronavirus: Monkland Avenue merchants frustrated with borough as they adapt to changes From retro candies to balloons and loot bags, the shop overflows with colour.

And it is these colourful items that have been helping the shop financially survive COVID-19.“(It’s) to add some life and colour at home,” Himo said.

Since customers aren’t attending events due to the pandemic, she explained how they are buying her decor and sugar goods for backyard parties instead.“It’s been challenging,” said Maha Mogab, a Sparkles employee. “But I can’t be mad, or angry, or frustrated. … I’m selling candies!”“It’s true what people say,” added Erica Rothman, Sparkles manager. “It’s the happiest place.”After leaving the corporate world 11 years ago, Himo.

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