Step 3 of reopening in the heat of summer movie season, but strict capacity limits have sent a chill through exhibitors’ hopes of drawing the biggest crowds for the latest blockbusters.It’s another twist in the storyline for movie exhibitors that hope to recover whatever business they can from what’s usually the busiest time of the year.
Ontario to enter Step 3 of COVID-19 reopening plan on July 16, days earlier than expected Making those goals tougher are the province’s new COVID-19 rules that say cinemas can operate at a maximum capacity of 50 per cent inside each auditorium and a cap of 1,000 people within the entire building.Ellis Jacob, chief executive of the country’s largest exhibitor, Cineplex Inc., said it’s those overarching.