Akshaya Tritiya 2021 celebrations are underway amid fear of deadly Covid-19 pandemic for consecutive second year. To ensure Covid-19 protocols, people are expected to move towards the digital gold options like gold funds, e-gold and gold ETF that may impact the retail physical gold sale.
However, some retail jewelry brands are expecting better moolah in Akshaya Tritiya 2021 compared to the last year.Speaking on the second wave of Covid-19 impact on Akshaya Tritiya 2021 gold sales Rohan Sharma, CEO & MD at RK Jewellers — South Ex chapter said, "Looking at the current scenario of Covid-19 in the country, we are not expecting a high amount of business this year during Akshaya Tritiya.