India virus vaccine mask India

Advertisers should join the battle against covid

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www.livemint.com

Kyunki chehre par mask aur doh gaz ki doori, abh bhi hai bahut zaroori." Because a mask on one’s face and two yards of distance are still imperative.

Conceived by an agency called Schbang, this ad craftily blends the brand’s sales proposition of firm adhesion with a valuable public-service message.

Yes, Fevicol is a well-set brand and confident enough of its customer bond to serve a broader cause, but nothing stops other advertisers from taking a cue from this.Our corona curve is proving both hard to repress and a function of behavioural patterns that call for intervention by way of good public persuasion.

In the 24-hour period till 9am on Thursday, India recorded 72,330 new cases of covid, our highest daily count of infections in roughly.

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